Marketing
strategy is a process that can allow an organization to
concentrate its limited resources on the greatest opportunities
to increase sales and achieve a sustainable competitive advantage.
A
marketing plan represents a specific timeline, budget, and initiatives
deployed to achieve prescribed goals in support of your overall
marketing strategy.
Our
process begins with an audit of your current marketing efforts,
your customers and your products and/or services.
-
What
products & services do you offer?
-
What
are your distribution channels?
-
What
is your current pricing strategy?
-
What
is your brand positioning statement?
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Who
are your primary and secondary customers?
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What
are their psychographics?
-
What
are their needs and expectations?
-
What
is their decision making process?
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What
rational and emotional benefits does your product provide?
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What
is your current marketing budget?
-
What
are your marketing goals?
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What
initiatives have you deployed recently?
-
Do
you measure your marketing dollar return on investment?
With
this information garnered, we proceed in the following:
-
Interview
your employees, vendors, and strategic partners
-
Conduct
an Industry/Marketing/Competitor analysis
-
Deploy
comprehensive marketing research campaign
Based
on your company's resources and capabilities, your strategic
objectives, your customers' feedback, and your competitors'
positioning, we work with you to develop a brand positioning
statement that articulates your company's values and product
& service offering in manner that clearly differentiates
you from your competition. Your brand positioning statement
serves as the foundation for your marketing strategy.
Once
your Marketing Strategy has been established and documented,
you will then need a Marketing Plan to set-in motion the initiatives
that support your strategy.
As
mentioned above, your Marketing
Plan represents a specific timeline, budget, and initiatives
deployed to achieve prescribed goals in support of your overall
marketing strategy.
We
will work with you in developing a comprehensive marketing
plan that includes:
At
Progressive Strategy Group we take great pride in our results-driven
process. Unlike many agencies, we have a strong focus on your
return on investment. Our success is measured by your success.
As a result, we prefer taking the comprehensive approach described
above when engaging clients' marketing needs. Our process is
tried and true.
Nonetheless,
some clients' immediate needs are better served by an a la carte
approach, for which we offer the following services:
-
Customer
Relationship Management Programs
-
Vendor
Relationship Management Programs
-
Marketing
Audits
-
Marketing
Strategy
-
Marketing
Plans
-
Consumer
Research Campaigns
-
Brand
Development & Positioning
-
Brand
Extensions
-
Industry/Market/Competitive
Analysis
-
Pricing
Strategy
-
Product
Development
-
Public
Relations
-
New
Market Entry
-
-
-
Cooperative
Advertising
-
Traditional
Advertising
-
Print
Campaigns
-
Direct
Mail
-
Internet
-
TV
-
Radio
-
Outdoor
-
Media
Plans
-
Guerilla
Call
today (828) 545-6050 or email
to set-up a free initial consultation.
Contact
us to learn more about how we can create immediate results
and sustainable value for your organization with:
