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Marketing Strategy and Marketing Plans

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

A marketing plan represents a specific timeline, budget, and initiatives deployed to achieve prescribed goals in support of your overall marketing strategy.

Our process begins with an audit of your current marketing efforts, your customers and your products and/or services.

  • What products & services do you offer?
  • What are your distribution channels?
  • What is your current pricing strategy?
  • What is your brand positioning statement?
  • Who are your primary and secondary customers?
  • What are their psychographics?
  • What are their needs and expectations?
  • What is their decision making process?
  • What rational and emotional benefits does your product provide?
  • What is your current marketing budget?
  • What are your marketing goals?
  • What initiatives have you deployed recently?
  • Do you measure your marketing dollar return on investment?

With this information garnered, we proceed in the following:

  • Interview your employees, vendors, and strategic partners
  • Conduct an Industry/Marketing/Competitor analysis
  • Deploy comprehensive marketing research campaign

Based on your company's resources and capabilities, your strategic objectives, your customers' feedback, and your competitors' positioning, we work with you to develop a brand positioning statement that articulates your company's values and product & service offering in manner that clearly differentiates you from your competition. Your brand positioning statement serves as the foundation for your marketing strategy.

Once your Marketing Strategy has been established and documented, you will then need a Marketing Plan to set-in motion the initiatives that support your strategy.

As mentioned above, your Marketing Plan represents a specific timeline, budget, and initiatives deployed to achieve prescribed goals in support of your overall marketing strategy.

We will work with you in developing a comprehensive marketing plan that includes:

  • a Disciplined Budget
  • 6-18 Month Timeline
  • Promotional Initiatives
  • Advertising Campaign
  • Customer Relationship Management Program
  • Public Relations Plan
  • Internet Marketing Plan
  • Clear Goals and Metrics

At Progressive Strategy Group we take great pride in our results-driven process. Unlike many agencies, we have a strong focus on your return on investment. Our success is measured by your success. As a result, we prefer taking the comprehensive approach described above when engaging clients' marketing needs. Our process is tried and true.

Nonetheless, some clients' immediate needs are better served by an a la carte approach, for which we offer the following services:

  • Customer Relationship Management Programs
  • Vendor Relationship Management Programs
  • Marketing Audits
  • Marketing Strategy
  • Marketing Plans
  • Consumer Research Campaigns
  • Brand Development & Positioning
  • Brand Extensions
  • Industry/Market/Competitive Analysis
  • Pricing Strategy
  • Product Development
  • Public Relations
  • New Market Entry
  • Cooperative Advertising
  • Traditional Advertising
  • Print Campaigns
  • Direct Mail
  • Internet
  • TV
  • Radio
  • Outdoor
  • Media Plans
  • Guerilla

Call today (305) 292.4635 or email to set-up a free initial consultation.

Contact us to learn more about how we can create immediate results and sustainable value for your organization with:


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The Progressive Strategy Group is a leader for change toward an environmentally, socially, and economically sustainable future. We offer business and organizational advice to help achieve your vision and improve your return on investment. Serving the Carolinas, South Florida, Key West, and the Caribbean our business advisors create innovative solutions for business management including business strategy competitive advantage marketing research marketing plans advertising campaigns green marketing performance management organizational development to grow your business in a sustainable socially responsible manner, while maintaining clear focus on your business return on investment which we call slow money progressive capitalism

1702 N Roosevelt BLVD, Key West, FL 33040 &  125 South Lexington Ave, Asheville, NC 28801 (Copyright 2007. Progressive Strategy Group, LLC)